Beginning this month, Unilever will start reaching out to chefs and restaurant owners all over the Philippines through its Chefmanship Academy program. Enrollees will undergo training sessions produced by Unilever Food Solutions (UFS), the arm of the brand that specifically caters to professionals in the food industry. Unilever looks to replicate in the Philippines the success its program has found worldwide.
The Chefmanship Academy sessions this July are one-day courses to be held in Iloilo and Boracay, with more sessions being planned.
The local food industry is currently experiencing a period of lucrative growth. From unique food concepts and new franchises being brought here from overseas, to home grown talents launching their own products and restaurants, the market is fast filling up with professionals who all want a piece of the Manila food scene pie.
Realizing the potential of such a market, Unilever is keen to work with this sector in order to provide the specific services the market needs that they offer. While UFS is primarily known as a food supplier, the brand sees the benefit of directly engaging food professionals in this new manner. After all, by helping their customers succeed in business, their products create another steady client, while also boosting the brand’s image.
Working with chefs, having them use Unilever’s products inside their professional kitchens, adds credibility to the brand. By establishing relationships with more professionals, Unilever seeks to carve its own permanent niche in the stockrooms of more and more kitchens in the Metro.
Unilever definitely knew what it was doing when it tapped revered chef, Marco Pierre White, as its brand ambassador. With Marco’s image to bolster the Chefmanship Academy’s reputation, Unilever seeks to draw more food professionals to their side.
Unilever’s Chefmanship Academy plans to start with basics such as Menu Planning and Cost Counting. It does speak a lot about the potential of the food service industry in the Philippines that global brand is taking interest in directly engaging with professionals. The skills gained from such training can expand a chef’s repertoire beyond the kitchen and make him more able to manage his own business.
What’s your take on the use of Unilever products in professional kitchens? Are you interested in getting a few classes for yourself? Let us know in the comments!
Image Sources: [Inquirer / Unilever / WNOT]
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